● The fastest growing home grown consumer tech brand Boult Audio has roped in actor Saif Ali Khan and Indian cricketer Suryakumar Yadav as its brand ambassadors.
● Boult Audio believes that Saif Ali Khan and Suryakumar Yadav will do a fabulous job of appealing to the youth’s aspirations by inspiring them to go for quality, smart personal audio products and smartwatches from the brand, and this will surely appeal to a broader consumer segment hereon.
High-end homegrown consumer electronics player, Boult Audio, has roped in actor Saif Ali Khan and Indian cricketer Suryakumar Yadav as its new brand ambassadors.
Boult Audio has always been creating a buzz in the market and among its consumers, and this time is no different. A beloved actor and a musician that he is, Saif is what style, talent and character are all about. Foraying into various mediums of entertainment and enthralling us with the versatile roles and performances he’s delivered over decades, Saif’s personality and panache and versatility perfectly blend with the brand ethos of Boult Audio. The brand believes that this association will do a fabulous job of appealing to the youth and encouraging them to go for quality and comfort, all at a cost that’s pocket-friendly. Not just this, it will also help Boult Audio expand and reach out to a broader audience.
Suryakumar Yadav, popularly known as Sky, is currently hailed as the best T20 batter in the world for his phenomenal run with many match-winning performances. His recent form and electrifying batting style has made him a fan favourite and an opponent’s worst fear. Suryakumar is the highest run-getter in T20Is this year and currently ranked 2nd in the ICC T20I rankings. Exactly how Boult Audio has been skyrocketing with record breaking performance and its impressive portfolio that has become a favourite amongst its fast-growing audience.
Commenting on this fresh set of collaborations, Mr. Varun Gupta, Co-Founder & CEO, Boult Audio says: “Wireless earphones, which Boult Audio is primarily known for, sum up the zeitgeist of our youth. And with Saif Ali Khan and Suryakumar Yadav as the perfect fit for our brand, we believe this will only strengthen our connection with our audience, attract newer ones, and drive them towards a superior experience with our product portfolio that’s been specially developed to fit into the consumers’ life. We also believe this will help us expand our horizons and reach out to a much broader audience. We are glad that Saif has agreed to become our brand ambassador since we cannot think of a better person to represent Boult Audio to our target audience and prospective consumers. Here’s to many years of a fabulous association.”
Saif Ali Khan too is excited about this brand-new association. “Boult Audio is a brand I am elated to endorse because it is a brand that I’m personally fond of. I, being a musician myself, understand how important the minute details are for a great hearing experience. This aligns me perfectly with Boult Audio as the brand aces it when it comes to these details. I see a bright future for this young company and I am so pleased to be a part of this journey..”
Suryakumar Yadav, said, “I am thrilled to be associated with Boult Audio for their exciting catalogue. I have always enjoyed listening to music, which helps me unwind. With Boult Audio, I now have a partner which will keep me in good spirits during tours and matches.”
Mr. Gupta further elaborated how observing and studying the youth, their behavioural patterns, and aspirations have given Boult Audio a lot of clarity on what they seek and want. Since Boult Audio makes it a point to incorporate the learnings from such studies during the product development process, they have been able to become the highly preferred TWS partner for their primary audience. He also assured us that this focus on the consumer is here to stay.
About Boult Audio:
We are a young company incepted in June 2017 to make a difference in the way our consumers experience sound in their everyday lives. This passion for creating exceptional experiences has led us to become one of the top 3 audio brands in India, which sells a headphone every 8 seconds. At Boult Audio, we dream big and want to grow beyond borders to every audiophile globally and reach out to over 100 million customers by 2026. Boult Audio is an electronics company that designs and manufactures innovative audio products.
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Issued By Sparkle PR 98408 33985