Chennai, May 31, 2025. In a landmark celebration of tradition and transformation, the AVR Swarna Mahal Group, one of South Indias most enduring jewellery houses, hosted a prestigious press meet today at The Leela Palace, Chennai. The event featured the full leadership of the family- owned brandfour directors across generationsand welcomed its distinguished brand ambassador, actor Arvind Swamy, in an atmosphere of pride and forward-looking purpose.
Celebrating 97 glorious years of family legacy, the event paid homage to the unwavering values of purity, innovation, and emotional connection that define the AVR Swarna Mahal Jewellers name today.
Voices of Legacy and Leadership: What the Directors Said
A.B.S. Sanjjay, Managing Director
We have continuously invested in design, talent, and technologynot just to grow, but to grow responsibly. Our customers are family, and we strive to exceed their expectations every day.
S. Saumyha, Joint Managing Director
At AVR Swarna Mahal, every piece of jewellery is a bridgeconnecting generations, cultures, and sentiments. My vision is to honour our heritage while empowering women and communities through our journey.
A.V.R. Siddhanth, Director
We are not just retailing jewellerywe are retailing dreams, experiences, and emotions. With brands like Vendi, Evaglow, and DREN, we are reshaping how the next generation experiences luxury.
A.V.R. Shree Smaran, Director
The future is about fusionof legacy and modernity, of art and technology. As the youngest generation in this legacy, I carry the weight of tradition with the fire of innovation.
Brand Ambassador Arvind Swamy on AVR
AVR Swarna Mahal is not just a nameits a family. The care, the culture, the craftsmanshipits all real. And Im proud to walk alongside this legacy.
From the launch of its high jewellery house DREN to the digital success of Evaglow Diamonds and the rising popularity of Vendi, the group is poised to become not just a national name, but a global Indian brand rooted in values.
With 26+ stores, a fast-growing online presence, acclaimed CSR initiatives and nearly a century of trust, AVR Swarna Mahal Group is scripting the next chapter of brillianceone creation at a time.