Coke Studio Bharat Presents “Geejaga Hakki” – A Song About Truth
Geejaga Hakki Draws Inspiration from Raja Harishchandra’s Story of Truth and Justice~
Sanjith Hegde and Charan Raj Join Forces for this powerful rendition of Geejaga Hakki
National, June 09, 2023:
Coke Studio with its phenomenal success as a music platform with different genres of music in various languages, continues to celebrate talented & emerging artists with the launch of Coke Studio Bharat & Coke Studio Tamil in India, this year. Witnessing an overwhelming response to the launch, Coke Studio Bharat is driving a creative season with an amalgamation of over 50 artists from across the country who have come together to create over 10 memorable tracks celebrating the roots of Bharat.
Geejaga Hakki is a powerful song about truth and justice, performed by Sanjith Hegde and Charan Raj
With its newest track, Geejaga Hakki, Coke Studio Bharat aims to bring more value to its music and culture communities. Built on the principle of Yakshagana, an art theatre form, prevalent in the region of Karnataka, the song is a story about Raja Harishchandra, who never left the path of truth. Perceived from the lens of the legendary Harishchandra, the song tells the story of Raja Harishchandra and his struggles to choose the path of righteousness in a world that often tempts us to take the easier way out.
After the resounding success of the debut song Udja, which has amassed nearly 50 million views on YouTube, and the overwhelming appreciation for second celebratory track Holi Re Rasiya which has already garnered over 35 million views, Taqdeer has become a favorite among the new generation. Das Main Wichon Pyaar Khatteya continues to attract audiences, while Kya Karie Korimol celebrates Kashmiri culture and weddings. Continuing the brand’s commitment to showcasing cultural heritage, Coke Studio Bharat now unveils Geejaga Hakki that brings a unique vocal style and traditional flavor to the song, which is sure to strike a chord with music lovers.
Geejaga Hakki also introduces discovery artist Prasannakumar Hegde, whose Yakshangana vocals add a unique and captivating element to the song. The song draws inspiration from various retellings of Raja Harishchandra’s story, including the 1965 film Satya Harishchandra.
Expressing his excitement on his collaboration with Coke Studio Bharat Sanjit Hegde shared, “Geejaga Hakki is a very special song as it borrows from the folk style of Yakshagana and depicts a very special story. Through this collaboration, we aim to showcase the power of music in narrating stories that reverberate with audiences across generations.”
Charan Raj marking an impactful debut on Coke Studio Bharat says “I am truly honoured to be a part of Coke Studio Bharat’s Geejaga Hakki and bring to life the timeless tale of Raja Harishchandra through music. Yakshagana troops have beautifully portrayed the struggles of upholding truth and justice in a world that tempts us towards dishonesty.”
Prasannakumar Hegde, the Yakshagana singer mentioned, “It has been an incredible experience working on Geejaga Hakki with Coke Studio Bharat. Through our musical collaboration, we hope to pay tribute to this timeless story and encourage reflection on the importance of upholding our morals in a world that constantly puts them to the test.”
Sumeli Chatterjee, Head-Integrated Marketing and Experiences, Coca-Cola India and South West Asia, highlights this musical journey, stating, “Our digital-first platform, Coke Studio Bharat seamlessly weaves stories from different corners of India through soul-stirring songs. Every song is based on a unique undeniable theme that runs through the modern realities of the young India. This song Geejaga Hakki narrates the power of truth in a world of fake news. With a focus on regional music, this globally acclaimed platform embraces the power of art and expression.”
Coca-Cola has partnered with Universal Music India (UMI) as executive producers for the launch of Coke Studio Bharat. Every track from Coke Studio Bharat appeals to the mindset of the younger generation, on the one hand helping them connect with their roots, and on the other hand coupling it with sounds, notes, and musical genres that are familiar to them. Coke Studio Bharat has been curated by award-winning musician and sought-after songwriter, Ankur Tewari. Ankur has collaborated with critically acclaimed poet, lyricist and scriptwriter Kausar Munir along with National award-winning sound engineer and music producer KJ Singh. Together they have handpicked regional artists to give their sound a new voice and independent freedom of expression.
Coke Studio fans can now embark on an extraordinary musical journey by experiencing the future of music and engaging directly with the brand. By simply scanning a Coca-Cola bottle with a QR code, fans will be transported to a mesmerizing AR music studio, enveloped by a constellation of talented artists. Within this immersive realm, fans can unleash their inner performers, belting out their favorite tunes through exhilarating karaoke sessions, seizing the opportunity to audition for the upcoming Coke Studio season.
You are invited to tune into Coke Studio Bharat, available across all audio OTT platforms including Spotify, Gaana, Saavn, Wynk Music, and Audible worldwide, with distribution managed by UMI.
Listen to the song here- https://www.youtube.com/watch?v=xj6FfNmzCHY