Chennai, 01 September 2023: Hindware Limited, the leading sanitaryware and faucets company, today launched its experiential store – Lacasa in Chennai, Tamil Nadu. The store offers an immersive journey that merges cutting-edge technology with sophisticated design. The store caters to individuals seeking an unparalleled shopping experience that seamlessly integrates aesthetics and convenience.
The store houses an extensive selection of sanitary ware, faucets, wellness and shower enclosures by Queo- the luxury brand, Hindware Italian Collection- the premium brand and Hindware – the iconic brand. Customers visiting this store can expect to explore cutting-edge designs and experience bathroom concepts as part of the display. The store houses knowledgeable Hindware expert team which provides personalised assistance to help customers make informed choices based on their requirements and preferences.
The newly opened store is situated in the heart of the city at T-Nagar, encompassing a total area of 2580 sq.ft. The store was inaugurated by Mr. Rakesh Nair, Vice President of Institutional Sales, and Ms. Arunima Yadav, Vice President – Marketing, from Hindware Limited.
Hindware Limited currently operates 40 brand stores in Tamil Nadu, with 11 of those located in Chennai. The company is dedicated to ongoing investment in the state to expand its presence even further.
Mr. Sudhanshu Pokhriyal, CEO, Hindware Bathware, said, “We view our Lacasa stores as a gateway for customers to intimately engage with our products prior to making purchase decisions. These stores offer an immersive expereince into contemporary bathroom design and opulence. With the vibrant Chennai market being a pivotal hub for design and lifestyle enthusiasts, our commitment to elevating experiences takes on even greater significance.”
Commenting on the launch, Ms. Arunima Yadav, Vice President – Marketing, Hindware Limited said, “We are thrilled to launch our Lacasa store in Chennai and it is a testament to our commitment to providing unparalleled experience to our customers. As we open our doors to customers, we embrace the opportunity to redefine expectations and set new benchmarks in the bathware industry.”
Hindware boasts an extensive distribution and service network, showcased through its 470+ immersive brand stores, over 34,000 active retail touchpoints, and a client base of 1200+ institutions. Backed by a service network of 650+ technicians spanning India’s 700+ districts, Hindware guarantees swift support with a rapid TAT of 24 hours in metro regions and 48 hours in upcountry areas.