Growth strategy centered on premiumization, innovation and customer experience across its portfolio in Chennai and Tamil Nadu driving the company’s pan India expansion ~
Chennai, July 16, 2026: Onida Electronics Ltd., one of India’s most recognised consumer electronics brands; today announced Onida Rewired – the company’s next phase of strategic transformation focused on premiumisation, innovation, customer experience and sustainable business growth across India. Reinforcing this strategic direction, the company also unveiled its flagship 100-inch QD Mini LED Television, reflecting its commitment to expanding its premium product portfolio in line with evolving consumer demand.
Building on over four decades of consumer trust, Onida Rewired represents the company’s long term growth strategy aimed at strengthening its position across premium consumer electronics categories. The strategy is centred on accelerating product innovation, expanding its retail and distribution footprint, enhancing after sales service capabilities and delivering differentiated customer experiences. As India’s premium consumer electronics market continues to grow, Onida is well positioned to capitalise on this shift through innovation led offerings and stronger market execution.
As part of its pan India growth roadmap, especially Chennai and the state of Tamil Nadu have been key strategic markets for expansion, supported by rising demand for premium home entertainment and connected consumer electronics. The company plans to further strengthen its presence by expanding its retail footprint in India with 100 outlets in 2-3 years, increasing its distribution network and enhancing its customer service ecosystem with more than 400 service partners over the next 12 months.
Speaking on the occasion, Mr. Gunjan Srivastava, CEO & Managing Director, Onida Electronics Ltd., said, “Onida Rewired marks the beginning of our next phase of growth and reflects our vision to build a stronger, future ready consumer technology company. As we accelerate our transformation through premium innovation, stronger retail and service capabilities and enhanced customer experiences, Chennai and Tamil Nadu will play a pivotal role in our growth journey. The region has consistently been one of our strongest markets, backed by discerning consumers and a robust retail ecosystem, making it a strategic priority for future investments. The launch of our flagship 100-inch QD Mini LED Television is a reflection of our commitment to bringing world class technology to consumers while creating long term value for our customers, partners and stakeholders across India.”
Commenting on the launch, Mr. Farooq Baig, Chief Business Officer, Onida Electronics Ltd., said, “The premium television category is being shaped by consumers seeking larger screens, immersive cinematic experience and smarter technologies that elevate the home viewing experience. Our new 100-inch QD Mini LED Television has been developed to meet these evolving expectations, bringing together advanced display technology, exceptional picture quality and intelligent performance. This launch reinforces our commitment to continuous product innovation and strengthens Onida’s premium portfolio as we continue to deliver technology that is relevant, accessible and designed around the needs of today’s consumers”
Onida 100-inch QD Mini LED Television – Key Highlights
Feature
Specification
Display
100-inch QD Mini LED
Local Dimming
1,600 Full Array Local Dimming Zones
Brightness
550 Nits Peak Brightness
Refresh Rate
144 Hz
Processor
Pentonic Processor
Picture Technologies
Dolby Vision, HDR10 & MEMC
Audio
Dolby Atmos
Gaming
Game Mode with KY Thunder
Ideal For
Premium homes, luxury residences, gaming enthusiasts, hospitality projects and immersive home entertainment