Tuesday, 28 November 2023 afternoon witnessed a grand launch of the brand “Ice Water in your veins – Sports Arena” by Express Avenue and announcement of its Partnership with Tamil Nadu Pickleball Association in the making.

The event was held at Express Avenue’s Central Atrium where its Managing Director, Mrs. Kavita Singhania formally announced the partnership with Tamil Nadu Pickleball Association, represented by its General Secretary Mr Mohit Kumar.

Express Avenue is also the official sponsor of a contingent of 25 players for the upcoming “3rd IPA National Pickleball Championship” to be held at Ahmedabad, Gujarat from December 1-3, 2023
Mrs Kavita Singhania unveiled Express Avenue’s soon to come “Ice Water Pickleball & Futsal Sports Arena” in the presence of Mr Mohit Kumar, distinguished guests and invitees.

In her speech to the Press, Mrs Singhania, shared her passion by mentioning briefly on the history of the Pickleball Sport. She mentioned about Express Avenue launching its very own multi-sports arena with 3 pickleball courts and a football court, sometime next month. She said “We are naming it, ‘Ice Water in your veins’. You need Ice in your veins to be extra cool, under pressure. Not to get pickled!”
The event was attended by family and friends of the contingent, invited press and well-wishers followed by high-tea at “The Plate” E-Hotel, Express Avenue for all.