Chennai, March 10th, 2024: In commemoration of International Women’s Day, Phoenix Marketcity Chennai’s premier mall and preferred shopping and entertainment destination, orchestrated a memorable Sunday morning filled with a perfect blend of elegance and empowerment as it hosted an exclusive 15 km bike rally for women. The event, themed ‘Empower, Inspire, and Ride,’ featured a spectacular display of strength, solidarity, and camaraderie by close to 60+ women bikers collectively enjoying bike riding through the streets in and around Velachery. The diverse array of participants showcased an impressive collection of bikes, including racer bikes, adventure models, and electric vehicles by BNC Motors and other prominent sports brands. The event was flagged off by Mr.Thiruvengadam -Assistant Commissioner (Traffic) Phoenix, Adyar – Ms.Vijaya Lakshmi Inspector Traffic Guindy and Mr. Prashanth Bashyam GM Marketing – Phoenix Marketcity,Chennai .
Mr. Sabari Nair, the Centre Director of Phoenix Marketcity, Chennai, expressed his thoughts on the event, stating, “The significance of this bike rally extends beyond the mere roads; it serves as a powerful emblem of women’s empowerment and the freedom to shape their life choices. Phoenix Marketcity consistently goes the extra mile in celebrating womanhood, as evident in our well-received annual campaign – Wonder Woman and this year’s bike rally stands as a genuine testament to our commitment. Furthermore, we’ve unveiled exclusive and enticing offers and discounts from numerous brands within the mall, ensuring that women receive the pampering they truly deserve. On the occasion of International Women’s Day, I extend our sincere wishes to all women, marking this celebration as a reaffirmation of our dedication to empowering and honoring the essence of womanhood.”
The enthusiastic participation of women of all ages, including well-known influencers, women activists, and fitness experts, was met with energetic cheers from thousands of spectators. The event concluded with participants enjoying delectable refreshments and an entertaining gaming experience at Fun City.
The weekend’s festivities continued with a thought-provoking panel discussion organized in collaboration with CII on ‘Radiate Courage and Inspire Change,’ featuring distinguished speakers such as Ms. Poonam Natrajan, Founder of Spastics Society of India; Dr. Prithika Chary, Senior Neurologist, Neurosurgeon, and Epileptologist; Ms. Latha Kumaraswami from Tanker Foundation; Dr. Srimathy Kesan, Founder and CEO of Space Kidz India; and Ms. Meena Chabbria, VP Media Sales for South – PVR Cinemas. The panel extensively discussed topics related to inclusivity, women’s rights, and the rapidly evolving gender dynamics in social and professional spheres.
Over the weekend, the central atrium of the mall came alive with a captivating performance by Super Singer sensation Reshma featuring Reconnect the band. Additionally, Makeover Master Classes by artists Lavanya and Arthi Balaji engaged the audience with enlightening sessions on Celebrity Bridal Looks. The weekend’s entertainment also featured mind-boggling juggling acts, creative and colorful caricatures, rhythmic beats of djembe drums, and on-the- go poetry writers, collectively offering a sensational and memorable weekend experience.
In its commitment to empowering and honoring the essence of womanhood, Phoenix Marketcity not only orchestrates grand events but also continually strives to create a supportive and empowering environment for women in the community. The grand feast and gala weekend served as a testament to the mall’s ongoing efforts to uplift, celebrate, and inspire women from all walks of life. As Phoenix Marketcity Chennai looks ahead, it remains dedicated to being a beacon of empowerment, fostering connections, and providing a platform for women to shine brightly in their unique journeys.