Chennai, 28th April 2024: Solitario, the premier destination for luxury lab-grown diamonds, proudly announces the grand opening of its 1st store in Chennai, nestled within the vibrant Phoenix Palladium. This is Solitario’s 15th store overall.

The launch was held in the presence of Actor Priyamani who inaugurated the store, alongside CEO Ricky Vasandani in the presence of the brand’s franchisees S. Malarvizhi and K. Adithya of Sri Krishna Group of Companies, Coimbatore at a grand ceremony on Sunday.

Located on the Ground Floor, opposite Starbucks, the new Solitario boutique store spans over 600 square feet, showcasing the brand’s signature modern and contemporary lab-grown diamond collection. With its sophisticated ambiance and curated selection, the store promises an unparalleled shopping experience for those seeking elegance and sustainability in their jewelry choices.

Speaking at the Chennai launch, Mr Ricky Vasandani, CEO Solitario Diamonds said, “We are thrilled to unveil our first store in Chennai, a city renowned for its appreciation of luxury and style. It is a big step for us, for this is our 15th India store, and we are committed to make this a great venture. We believe that our new store will play a key role in redefining the luxury jewellery experience for our customers, with the exquisite lab-grown diamonds, offering not only unparalleled beauty but also a sustainable alternative to traditional mining.”

The Chennai store catalogue showcases a brilliant collection of new-age diamond designs, captivating pieces meticulously crafted with lab-grown diamonds. From timeless solitaires to contemporary designs, every piece reflects the brand’s dedication to craftsmanship, innovation, and ethical sourcing.

Solitario asserts that lab-grown diamonds possess identical physical and optical characteristics to mined diamonds while also promoting ‘good karma’ through their substantial reduction in environmental impact. While natural mining releases approximately 125 pounds of carbon per diamond, growing one in a lab emits a mere 6 pounds, aligning with Solitario’s ethos of sustainability.

To ensure authenticity, all products at the new Solitario store are certified by reputable institutions such as IGI, SGL, and GIA, assuring customers of the highest quality and integrity. This milestone marks Solitario’s debut in the bustling city, bringing an exquisite collection closer to discerning customers in Southern India.