Shriram Group Launches Shriram Wealth, a Strategic 50:50 Joint Venture with Sanlam Group

The joint venture is set to democratize wealth management across India.

Aims to achieve ₹50000 crore in AUA within 5 years.

Plans to onboard 500 wealth professionals within 5 years

National, Thursday, June 12, 2025 – With the goal of transforming Indias wealth management space, Shriram Group, one of Indias most trusted financial services conglomerates, has launched Shriram Wealth Ltd, in partnership with Sanlam Group, a leading South African financial services provider, with expertise in insurance, asset management and wealth management across 31 countries. This 50:50 joint venture brings together over 150 years of combined wealth creation legacy and a shared commitment to long-term financial prosperity.

Shriram Wealth aims to serve Indias growing base of affluent and high net-worth investors with personalized solutions prioritising relationship over transactions. The company will offer wealth management, lending solutions, protection solutions, global investment opportunities, and inheritance and legacy planning backed by tech-led innovations and Sanlams global investment expertise.

With Shriram Wealth, the Group signals its intent to not just participate in Indias wealth wave but to lead it, responsibly and inclusively.

With Shriram Wealth, our vision is to be the most trusted partner, maximizing client wealth and create value that endures over time, said Vikas Satija, Managing Director & CEO of Shriram Wealth. In collaboration with Sanlams global investment knowledge, our mission is to deliver transparent, research-driven, and relationship-first solutions for Indias rising investor base.

Subhasri Sriram, MD & CEO, Shriram Capital, said, Shriram Wealth represents the next chapter of growth for the Shriram Group. This is more than a joint venture its a mission to unlock financial prosperity for millions of Indians.

Aligned with Indias vision of becoming a $35 trillion economy by 2047 and a projected $10 trillion organized wealth management market, Shriram Wealth is poised to democratize wealth through multiple modes including accessible AI-enabled services. The venture will begin operations in Indias top 10 cities, expanding to 20 cities in next year, with a strong focus on Tier 2 and Tier 3 markets — regions where Shriram Group has long-standing brand equity.

The company is targeting to achieve ₹50,000 crore in Asset Under Advice (AUA) over next five years.

“We see wealth management as a natural evolution as Indias economy grows, and people become wealthier. Our aim is not just to manage money, but to create meaningful solutions. This isnt a short-term play; were here to build a trusted, customer-first wealth business in India for the next 100 years, said Paul Hanratty, CEO, Sanlam Group.

Shriram Wealth is embedding artificial intelligence into its core, enabling personalized advisory, sharper risk profiling, and real-time portfolio recommendations. This digital-first mindset ensures that Shriram Wealth is not just responding to investor needs it’s anticipating