Chennai, October 20, 2021: Jodii – an exclusive matchmaking app in Tamil for the masses, from the well known TamilMatrimony, was launched today.

Based on its successful history of helping lakhs of Tamils find a life partner over the past 21 years through TamilMatrimony, and its understanding that a large section of the population are looking for a matchmaking service in their mother tongue, Matrimony.com, India’s leading online matrimony company, today announced the launch of Jodii App, an exclusive vernacular matrimony service in Tamil. The service is available on the Android app.

Of the projected population of 8.5 crores in Tamil Nadu and a literacy rate of over 80%, there are over 53M internet users in Tamil Nadu alone. The penetration of mobile internet, coupled with falling handset prices have aided the growth of first-time mobile internet users from the smaller towns across the state. Pandemic further created the urgency for a lot of these users to start adopting digital services at a never imagined pace.

While online matchmaking has seen increased adoption, it’s not to the extent witnessed in other digital services. This is due to issues with current matchmaking options in the market like language barrier and complexity of product, leading to lower number of suitable profiles for these users. 

On top of that, these users face their own set of challenges when it comes to matchmaking that includes a handful of bride/ groom choices limited to their circle of relatives, friends and marriage brokers. Jodii which is a made-for-India app attempts to solve these challenges.

Mr Murugavel Janakiraman, Founder and CEO – Matrimony.com, says “In an increasingly digital world, Jodii is our effort to bridge the digital divide and bring the common people onto the mainstream by offering them better choices with a simple technology solution for the most important aspect of life – marriage. We’re also empowering women to make decisions that can positively impact their life.”He elaborated saying, “We have seen that on TamilMatrimony, common people like factory workers, technicians, sales men and sales girls, delivery executives, tele-callers and supervisors get lower response. Our purpose in rolling out Jodii is to help Tamils from all walks of life find a life partner.”

Key highlights of Jodii app:

·         Jodii app is simple to use and available in the Tamil language. It seeks basic information.

·         Users can register in Tamil and choose their match by religion, city, community, education and income.

·         Jodii app offers privacy and safety while searching for their suitable life partner. Women members have the option to hide their photo and show it only to matches they like.

·         All male members are required to verify their profile with a Government Identity proof. 

·         Registration on Jodii is free and it also has affordable paid plans for some added benefits like directly call a profile you like or view horoscopes of profiles.

·         Jodii app comes from TamilMatrimony, the household name in Tamil Nadu, a trusted matrimony service that pioneered online matrimony in the year 2000.

You can download the Jodii app for Android here https://play.google.com/store/apps/details?id=jodii.app