Chennai 5th October 2021: Ajinomoto India Private Limited is a manufacturer of high-quality seasonings and processed foods affiliating with Ajinomoto Group, Japan. Ajinomoto group is a 110-Year-old company selling its products in more than 127 countries Ajinomoto India aims to contribute to food culture and human health in India through wide-ranging application of amino acid technologies. Founded in 2003 and it is headquartered in Tamil Nadu State. Currently the company is selling its product primarily in south Indian states and expanding its distribution in the north-eastern part and northern part of India.

Ishikawa-Katsuyuki, Managing Director, Ajinomoto India, said, AJI-NO-MOTO® (MSG) is an umami seasoning mix which is produced from natural vegetarian sources like sugarcane or Tapioca through natural fermentation process. Fermentation is a natural process how we prepare curd from milk at home. So, there is nothing artificial about it. AJI-NO-MOTO® (MSG) contributes to the enhancement of the taste of the dish. It gives a very delicious Umami taste. Umami is the fifth basic taste, described as meaty taste. This umami taste is a natural taste of glutamic acid, which is even naturally available in various sources like: -Onion, Mushroom, cheese & ridge gourd. Glutamic acid is nothing but a amino acid which contribute to increase the taste of the dish.

Safety of AJI-NO-MOTO® (MSG) has be reaffirmed time and again by all reputed global regulatory bodies like FSSAI, USFDA, JECFA, Food safety Australia and New Zealand Most importantly there is no limitation (Acceptable Daily intake label) in terms of consumption quantity has not been prescribed by any regulatory bodies. So, a human being can enjoy the delicious umami taste without any worries.

Govinda Biswas, Manager-Marketing, Ajinomoto India, said, the most important benefit of using AJI-NO-MOTO® (MSG) is it can help us to significantly reduce the salt intake. An addition of MSG in our regular diet can help us to reduce the Sodium intake almost by 37%. Because MSG has only one third of the sodium compared to regular salt. Considering the current Indian dietary habit and rapid increase in the cases of Hypertension and High blood pressure issue, MSG can prove to be beneficial for the Indian consumer. It can help us to reduce salt intake significantly.

Apart from that as socially responsible company, Ajinomoto group is focusing on adopting the production process which will reduce the carbon emission and more environment friendly.

Consumer should stay alert and avoid buying adulterated or imitating brands of MSG from the market. Because most of these imitating brands is having high impurities and are not approved by FSSAI in India. For better safety always buy FSSAI approved original red bowl AJI-NO-MOTO® Ishikawa-Katsuyuki said.

Dr Dharini Krishnan, Dietician, said, “Mono Sodium Glutamate is very safe for humans as it is manufactured from natural ingredients. MSG is a flavor enhancer comprising water, sodium and glutamate. It also adds nutritional value to the food that we consume. By using the MSG, we can enhance the taste of food and at the same receive several health benefits out of it,” she said.