TENDERCUTS UNVEILS ITS TELEVISION COMMERCIAL FEATURING ACTOR
PRAKASH RAJ
Chennai, 23rd March 2022: TenderCuts, the expeditiously expanding meat and seafood
Retail Company unveiled its 360-degree commercial campaign featuring popular Indian
Actor Mr. Prakash Raj. The film, developed by Lowe Lintas, focusses on the wide range of
Good, Genuine Meat and seafood offered at competitive market price by TenderCuts.
The advertisement opens with Mr. Prakash Raj reading the script of the commercial at one
of the TenderCuts stores. The actor explains about how Fresh, Good and Genuine meat is
supplied at lower prices and the ‘Farm to Fork” model adopted by TenderCuts.
The actor who appears excited after reading about this model calls his friend and requests
him to order Chicken from TenderCuts while preparing Biriyani in his house. The actor also
forwards the message to all his WhatsApp groups. The campaign has been launched in
multiple languages and there are two films. There are a series of commercials to be
launched by TenderCuts soon.
Commenting on the campaign the Chief Marketing Officer – Ms. Aruna Jathar of
TenderCuts says, “We are really excited about the campaign & through this we want our
customers to become aware of our Tender promise. At TenderCuts we believe in doing
things that are right for the customer and that is table stakes. We highlight this undeniable
fact through our new & remarkable campaign, which is spun around the promise of Good
Meat, Genuine Meat, Always!”
Mr. Venkkatesan R Co-Founder & CBO of TenderCuts said, “All our three films were
meticulously scripted to very clearly convey our message of best price and best quality. We
are confident that this film will support our business metrics and objectives and enhance
customer loyalty and retention. We also believe that actor Prakash Raj was the perfect
choice to reiterate the TenderCuts genuine meats promise & convey the message effectually
as he is a versatile actor who is hugely popular not just in the South but has a large fan
following, right across India.”
Commenting on the campaign, Sonali Khanna, Executive Director and Branch Head, Lowe
Lintas said, “TenderCuts is all about honesty. Be it their prices, their quality or even their
practices. Most of the time this is experienced first-hand by those who visit their stores. We
wanted to achieve the same emotion. By roping in a celebrity like Prakash Raj, we felt it
would be nice to let him experience this honesty first-hand. Hence the idea of a shoot within
a shoot.”